Our Summer Lookbook is out now! We’ve teamed up with legendary photographer Brad Elterman to bring you “Daydream A Go Go.”

Equal parts surreal beach day and glam-era time capsule, “Daydream A Go Go” features our all-new summer range showcased by Brad’s signature candid photography.

Brad Elterman has been documenting Los Angeles counterculture for decades and is known for his iconic photography of cultural luminaries including David Bowie, Bob Dylan, Joan Jett, The Ramones, and Iggy Pop. In recent years Brad has reimmersed himself in LA’s underground scene because he “feels like something special is happening again.”

Featured: Alana wears The Wild Gift & Hunter wears The Nudie Club.

Featured: Alana wears The Wild Gift.

Featured: Hunter wears The Nudie Club.

Featured: Alana wears The Wild Gift & Hunter wears The Nudie Club.

Featured: The Wild Gift.

Featured:  Hunter wears The Nudie Club & Alana wears The Wild Gift.

Featured: The Nudie Club.

Featured:  Alana wears The Tuff Patrol & Hunter wears The Pop Control.

Featured:  Hunter wears The Pop Control & Alana wears The Tuff Patrol.

Featured: Hunter wears The Pop Control.

Featured: Alana wears The Tuff Patrol.

Featured:  Hunter wears The Pop Control & Alana wears The Tuff Patrol.

Featured: Alana wears The Cloud Magic & Hunter wears The Tuff Safari.

Featured: Alana wears The Cloud Magic.

Featured: Hunter wears The Tuff Safari.

Featured: Alana wears The Cloud Magic & Hunter wears The Tuff Safari.

Featured: Alana wears The Cloud Magic & Hunter wears The Tuff Safari.

Featured: Alana wears The Nudie Club & Hunter wears The Stepping Razor.

Featured: Hunter wears The Stepping Razor.

Featured: Alana wears The Nudie Club.

Featured: Alana wears The Nudie Club & Hunter wears The Stepping Razor.

Featured: Alana wears The Nudie Club.

Featured: Hunter wears The Tuff Patrol.

Featured: Alana wears The Wild Gift.

Featured: Hunter wears The Tuff Patrol.

Featured: Hunter wears The Tuff Patrol & Alana wears The Wild Gift.

Featured: Hunter wears The Tuff Patrol & Alana wears The Wild Gift.

Featured: The Nite Shift.

Featured: Hunter wears The Stepping Razor & Alana wears The Nite Shift.

Featured: Hunter wears The Stepping Razor.

Featured: Alana wears The Nite Shift.

Featured: Hunter wears The Stepping Razor & Alana wears The Nite Shift.

SUMMER 2016: DAYDREAM A GO GO
Photography: Brad Elterman (website(opens in a new tab))
Featuring: Alana Champion (@alanabc(opens in a new tab)) & Hunter Martinez (@_huntermartinez(opens in a new tab))
Film/Edit: Cameron Holland (@csholland(opens in a new tab))
Art Direction & Styling: Richie Davis (@richgreens(opens in a new tab))
Creative Direction: Peter Nussbaum (@peternussbaum(opens in a new tab))
Production Designers: Tony Accosta (@tonyaccosta(opens in a new tab)) & Marley Arviso (@marleyarviso(opens in a new tab))
HMU: Miriam Nichterlein (@mimsymakeup(opens in a new tab))
Wardrobe courtesy of Gotta Have It Venice (@gottahaveitvenice(opens in a new tab))
Music: Sugarcube "Bleach" (bandcamp(opens in a new tab))

Our Summer Lookbook is out now! We’ve teamed up with legendary photographer Brad Elterman to bring you “Daydream A Go Go.”

Equal parts surreal beach day and glam-era time capsule, “Daydream A Go Go” features our all-new summer range showcased by Brad’s signature candid photography.

Brad Elterman has been documenting Los Angeles counterculture for decades and is known for his iconic photography of cultural luminaries including David Bowie, Bob Dylan, Joan Jett, The Ramones, and Iggy Pop. In recent years Brad has reimmersed himself in LA’s underground scene because he “feels like something special is happening again.”

Featured: Alana wears The Wild Gift & Hunter wears The Nudie Club.

Featured: Alana wears The Wild Gift.

Featured: Hunter wears The Nudie Club.

Featured: Alana wears The Wild Gift & Hunter wears The Nudie Club.

Featured: The Wild Gift.

Featured:  Hunter wears The Nudie Club & Alana wears The Wild Gift.

Featured: The Nudie Club.

Featured:  Alana wears The Tuff Patrol & Hunter wears The Pop Control.

Featured:  Hunter wears The Pop Control & Alana wears The Tuff Patrol.

Featured: Hunter wears The Pop Control.

Featured: Alana wears The Tuff Patrol.

Featured:  Hunter wears The Pop Control & Alana wears The Tuff Patrol.

Featured: Alana wears The Cloud Magic & Hunter wears The Tuff Safari.

Featured: Alana wears The Cloud Magic.

Featured: Hunter wears The Tuff Safari.

Featured: Alana wears The Cloud Magic & Hunter wears The Tuff Safari.

Featured: Alana wears The Cloud Magic & Hunter wears The Tuff Safari.

Featured: Alana wears The Nudie Club & Hunter wears The Stepping Razor.

Featured: Hunter wears The Stepping Razor.

Featured: Alana wears The Nudie Club.

Featured: Alana wears The Nudie Club & Hunter wears The Stepping Razor.

Featured: Alana wears The Nudie Club.

Featured: Hunter wears The Tuff Patrol.

Featured: Alana wears The Wild Gift.

Featured: Hunter wears The Tuff Patrol.

Featured: Hunter wears The Tuff Patrol & Alana wears The Wild Gift.

Featured: Hunter wears The Tuff Patrol & Alana wears The Wild Gift.

Featured: The Nite Shift.

Featured: Hunter wears The Stepping Razor & Alana wears The Nite Shift.

Featured: Hunter wears The Stepping Razor.

Featured: Alana wears The Nite Shift.

Featured: Hunter wears The Stepping Razor & Alana wears The Nite Shift.

SUMMER 2016: DAYDREAM A GO GO
Photography: Brad Elterman (website(opens in a new tab))
Featuring: Alana Champion (@alanabc(opens in a new tab)) & Hunter Martinez (@_huntermartinez(opens in a new tab))
Film/Edit: Cameron Holland (@csholland(opens in a new tab))
Art Direction & Styling: Richie Davis (@richgreens(opens in a new tab))
Creative Direction: Peter Nussbaum (@peternussbaum(opens in a new tab))
Production Designers: Tony Accosta (@tonyaccosta(opens in a new tab)) & Marley Arviso (@marleyarviso(opens in a new tab))
HMU: Miriam Nichterlein (@mimsymakeup(opens in a new tab))
Wardrobe courtesy of Gotta Have It Venice (@gottahaveitvenice(opens in a new tab))
Music: Sugarcube "Bleach" (bandcamp(opens in a new tab))